Application Design 2: Task 01
APPLICATION DESIGN II: TASK 01
Start from 21.4.2025
21.4.2025 -18.5.2025 /Week 1- Week4
LI XIN LI / 0379305
Application Design 2 / Bachelor of Interactive Spatial Design
Task 1 :Self-Evaluation and Individual Reflection
Last semester, I redesigned an app called Weibo. During the 14 weeks, I conducted a lot of user testing and received a lot of feedback, which helped me a lot in redesigning the app. Overall, I am satisfied with the redesign of the Weibo app, but there may still be some areas that can be improved.
Sections of the App:
1.Clear brand recognition
- The splash page and login page highlight the "MICROBLOG" logo, strengthen brand awareness, and create a professional and unified image.
- Support SMS verification code and third-party login , lower the user threshold and improve conversion rate.
- The post card layout is reasonable, and the user name, content, picture, and interactive button (comment/like) are clearly divided for quick browsing.
- Simple icon design + coherent orange brand color application ensures the overall interface is coordinated and consistent, and enhances interactive recognition.
- Splash page (core value) → homepage (content entrance) → login page (focus on verification), the purpose of each module is clear, reducing the user's learning cost.
- Navigation bar interaction problem:The text labels are crowded and similar in size, with discover and for you being repeated.
- Operation guidance issues : Low differentiation between primary and secondary buttons.
The overall layout has been changed, the font spacing and font size have been increased, and color contrast has been added to the registration and login interface to make it easier for users to distinguish and select the buttons they need. At the same time, the repeated discover text labels have been deleted.
1. Visual consistency
- Unified illustration style and soft color matching to create a distinctive brand tone
- Overall color coordination to create a comfortable look and feel and strengthen product memory points
- Combining pictures and texts to accurately display core functions (current events acquisition/social interaction/life sharing).
- Concise copywriting directly hits the product value and reduces the user's understanding cost.
- Pagination dots indicate progress, which is in line with user cognitive habits
- Button copywriting is action-oriented (such as "Select 4 interests") to reduce operational hesitation.
Recommendation/Comments Page
Strengths:
1. Clear visual hierarchy
- The top navigation bar uses eye-catching orange, which contrasts sharply with the content area, making it easy for users to quickly identify the operation area.
- The Weibo content area, comment area and other modules are clearly distinguished by spacing and visual segmentation, and the information is clearly classified.
2. Good design consistency
- The layout of the card-style Weibo module is unified, and the positions of elements such as avatars, user names, publishing times, and interactive buttons are fixed, reducing the user's learning cost.
- The styles of interactive components such as likes, comments, and reposts are consistent, and the operation logic meets user expectations.
- The text labels in the top navigation are too crowded and have similar font sizes.
Strengths:
- Clear modules: clear functional divisions, easy to locate and filter content; prominent navigation bar, orderly content card hierarchy
- Small spacing between elements and color function cards in the card, crowded, need to be adjusted.
- The selected state of the drop-down group is not obvious, feedback needs to be enhanced.
- The interface is clear, the functions are easy to understand, the operation purpose is clear, and the functions are rich.
- The path from video browsing → adding content → publishing is coherent and meets user expectations.
- Black and white main colors + key operation highlights (such as the orange "Share" button) to reduce interference.
- Core functions (photographing, positioning, publishing) can be reached with one click, and the learning cost is low.
- Interface elements such as the search bar, category labels, and content lists are clearly legible.
- The orange search bar/light yellow trend page are clearly distinguished, and the key functions are clear at a glance.
- Advertisements and hot search lists are separated to avoid information interference.
- Add an "advertisement" label to the middle ad image to prevent users from accidentally touching it (such as gray small text mark).
- The top category navigation reduces cognitive load.
- “@mention”, “comment”, “like” icons help understand the function.
- Orange emphasizes important information and attracts attention.
- Unified information layout improves readability.
- Five main function modules are easy to locate quickly.
- The current process meets user expectations and the connection is natural.
- Only basic information is required to create a group, which lowers the threshold.
- The operation process is concise and in line with habits.
- There are clear prompts and a "DONE" button after completion.
- The chat interface design meets the standards.
- Use a light background to keep the overall style consistent.
- Corrected to "Created successfully".
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